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Know your Brazilian market by digital trends – 20 must-knows

Know your Brazilian market by digital trends – 20 must-knows

by Anna Ridgway | Mar 23, 2015 | blog, Business goals, Communicating across cultures, Developing trust, Global dexterity, Marketing and social media, Social commentary

In this ‘websites around the world’ series, I’m sharing fascinating and useful insights into the kaleidescope of the world’s digital landscape, including how and why it’s evolved differently for different audiences. After exploring China and...
I’ll take our business relationship with chili sauce, please

I’ll take our business relationship with chili sauce, please

by Anna Ridgway | Jan 22, 2015 | Adapting to change, blog, Business goals, Developing trust, international business

I was sitting down for lunch at a new Melbourne café with Samuel*, a CFO acquaintance, and we were considering our menu options.  Samuel was hemming and hawing while the waitress hovered. ‘Well, anything – so long as it’s not Asian,’ he finally said. After helping him...
Know your Chinese market by digital trends – 13 must-knows

Know your Chinese market by digital trends – 13 must-knows

by Anna Ridgway | Dec 2, 2014 | blog, Business goals, Communicating across cultures, Developing trust, Digital markets, Global dexterity, Marketing and social media

Browsing websites is an excellent way you can learn more about the international marketplace/s where you want to grow your business,  since it’s important to understand consumers through their digital habits. When you’ve looked at overseas websites, you...
Australia-Indonesia international partnership building

Australia-Indonesia international partnership building

by Anna Ridgway | Oct 20, 2014 | Adapting to change, blog, Developing trust, Global dexterity, international business

Today Joko Widodo was inaugurated as Indonesia’s seventh President. And if your organisation – whether for-profit, government or not-for-profit – has or is developing partnerships with counterparts in Indonesia, the world’s third largest democracy and...
How to damage your business reputation overseas with one set of numberplates

How to damage your business reputation overseas with one set of numberplates

by Anna Ridgway | Oct 4, 2014 | Adapting to change, blog, Communicating across cultures, Developing trust, Global dexterity

Jeremy Clarkson – no benefit of the doubt this time after numberplate offence in Argentina   Top Gear crew gets stoned out of Argentina! The Top Gear brand – personified by that all-around good guy and master of international diplomacy Jeremy Clarkson – has...
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