by Anna Ridgway | Apr 29, 2016 | Adapting to change, blog, Marketing and social media, Social commentary, Unconscious bias
We risk reinforcing bias when we reach for the same old pool of cultural narratives in seeking to raise awareness and support change. The other day a LinkedIn connection who has unconscious bias training in her repertoire posted a trailer for a documentary, The Mask...
by Anna Ridgway | Jan 6, 2016 | Adapting to change, blog, Marketing and social media
Would you like to improve your conversational skills in business and social encounters and never struggle again for something to talk about? Here’s my tip. Turn on your radio and listen to a local talk-back program, where listeners get to phone in, share their...
by Anna Ridgway | Apr 21, 2015 | blog, Business goals, Communicating across cultures, Developing trust, Digital markets, Global dexterity, Marketing and social media, Social commentary
In this ‘digital trends around the world’ series, I’m sharing fascinating and useful insights into the world’s digital landscape, including how and why it’s evolved differently for different audiences and what this means for your business if...
by Anna Ridgway | Mar 23, 2015 | blog, Business goals, Communicating across cultures, Developing trust, Global dexterity, Marketing and social media, Social commentary
In this ‘websites around the world’ series, I’m sharing fascinating and useful insights into the kaleidescope of the world’s digital landscape, including how and why it’s evolved differently for different audiences. After exploring China and...
by Anna Ridgway | Dec 6, 2014 | blog, Business goals, Communicating across cultures, Digital markets, Global dexterity, Marketing and social media, Social commentary
Tokopedia has recently emerged as one of Indonesia’s biggest C2C marketplace sites, allowing merchants to open shops onsite and handling online transactions. In this ‘websites around the world’ series we’re sharing some fascinating and...
by Anna Ridgway | Dec 2, 2014 | blog, Business goals, Communicating across cultures, Developing trust, Digital markets, Global dexterity, Marketing and social media
Browsing websites is an excellent way you can learn more about the international marketplace/s where you want to grow your business, since it’s important to understand consumers through their digital habits. When you’ve looked at overseas websites, you...